AI Sales Playbook Generator
AI builds your sales playbook from your website in minutes
Enter your company URL. In minutes, AI crawls your website and generates a complete SDR playbook — product info, ICP, buyer personas, value props, competitors, objections, and tone of voice. Review it, edit it, upload supporting docs, and every practice session adapts automatically.
How the AI playbook generator works
From URL to complete playbook in under 5 minutes.
Enter your company URL
AI crawls your website — marketing pages, pricing, product pages, and any public content — to understand your product, market, and positioning.
Review and refine
AI fills in every section of the playbook. You review it, fix anything the AI got wrong, and add company-specific context that only you know. Upload docs to enrich it further.
Training adapts automatically
Every cold call roleplay, email challenge, and LinkedIn drill uses your playbook to generate realistic prospects with your ICP, objections, and competitive landscape. Update the playbook and training updates too.
Why generic SDR training fails without a playbook
Most SDR training teaches generic cold calling scripts and email templates. The problem? Your reps don't sell a generic product. They sell your product, to your buyers, against your competitors.
The playbook fixes this. It's the foundation that every practice session is built on. When your reps do a cold call roleplay, the AI prospect works at a company in your target market and raises the objections your reps actually hear. When they write an email, the prospect brief matches your ICP.
This is the key difference between generic training and training that actually transfers to real conversations. Your reps practise selling your product, to your buyers, handling your objections. Update the playbook and every future practice session reflects the change.
8 sections, all AI-generated
AI fills in every section from your website. You review and refine.
Product & Pricing
AI extracts your product name, description, pricing model, and pricing details from your website. Review and edit to make it precise.
Ideal Customer Profile
Target industries, job titles, company sizes, and pain points. AI identifies who you sell to based on your website copy and positioning.
Buyer Personas
Detailed profiles of your typical buyers — their title, priorities, and specific pain points. Add as many personas as you need.
Value Propositions
What you offer and the evidence that backs it up. AI drafts these from your website, you refine them to match how your best reps actually pitch.
Competitors
Who you compete against, how you win, and how they win. AI researches your competitive landscape and maps out the key battlecards.
Common Objections
The objections your reps hear most often, with suggested responses. AI identifies these from your product positioning and competitive landscape.
Tone of Voice
How your brand sounds — formal or casual, technical or conversational. Key phrases to use. AI matches this from your website copy.
Source Materials
Upload PDFs, docs, and text files to enrich the playbook further — pitch decks, case studies, battle cards, call recordings notes.
Frequently asked questions
What is a sales playbook and why do you need one?
A sales playbook is a structured document that contains everything an SDR needs to sell effectively — your product positioning, ideal customer profile, buyer personas, value propositions, competitive intelligence, common objections and responses, and tone of voice. Without a playbook, every SDR figures this out on their own, leading to inconsistent messaging and slow ramp times. With one, new reps can start selling effectively from day one.
Can AI generate a sales playbook from my website?
Yes. You enter your company URL and our AI crawls your website — marketing pages, pricing, product pages, and any public content. It extracts your product description, pricing model, ideal customer profile, buyer personas, value propositions, competitive landscape, common objections, and tone of voice. The entire playbook is generated in minutes, then you review and edit it to make it precise.
What should be included in an SDR playbook?
A complete SDR playbook includes 8 sections: Product & Pricing (what you sell and how it's priced), Ideal Customer Profile (industries, titles, company sizes), Buyer Personas (detailed profiles of typical buyers), Value Propositions (what you offer with evidence), Competitors (who you compete against, how you win), Common Objections (what reps hear and how to respond), Tone of Voice (how your brand sounds), and Source Materials (supporting docs, case studies, battle cards).
How long does it take to create a sales playbook with AI?
AI generates the initial playbook in under 5 minutes from your website URL. Most teams spend another 15-30 minutes reviewing and refining the AI's work — correcting details, adding company-specific context, and tweaking objection responses. Compare this to building a playbook manually, which typically takes weeks of interviews, research, and documentation.
How do I customise an AI-generated playbook for my team?
Every section of the playbook is fully editable. After AI generates the initial version, you can refine value propositions to match how your best reps actually pitch, add objections the AI missed, adjust buyer personas based on your experience, and upload additional source materials (PDFs, docs, pitch decks, case studies) to enrich the playbook further. Changes are reflected in all future training exercises automatically.
How does the playbook connect to SDR training?
The playbook is the foundation that every practice session is built on. When your reps do a cold call roleplay, the AI prospect works at a company in your target market and raises the objections from your playbook. When they write an email, the prospect brief matches your ICP. When they do a LinkedIn drill, the prospect profile reflects your buyer personas. Update the playbook and every future practice session adapts automatically.
Keep exploring
Other features
AI Cold Call Roleplay
Practise cold calls with AI prospects from your market. 3 difficulty levels. Scored across 6 dimensions.
Email Challenges
Write cold emails to AI-generated prospect briefs from your ICP. Scored on subject line, personalisation, value prop, and more.
LinkedIn Drills
Craft 300-character connection requests to realistic prospect profiles. Scored on hook, personalisation, value, and CTA.
Learning Paths
Structured SDR courses across cold calling, email, LinkedIn, discovery, and advanced topics.
Build your playbook in 5 minutes
Enter your company URL and let AI do the research. Review the results, upload additional docs, and start training with prospects from your market.