About
Built by an SDR trainer, for SDR teams
The SDR Course is built by Jamie Partridge, founder of Uplift GTM, an outsourced SDR agency. After training hundreds of reps one-on-one, I built this platform to scale what works — personalised training that's tailored to each company's product and market.
Why I built this
Running an outsourced SDR agency, I saw the same problem everywhere: companies hire SDRs, give them a product deck and a CRM login, and expect them to start booking meetings. There's no structured practice, no personalised training, and no way to measure skill development.
The training that does exist is either generic (the same cold calling scripts for every industry), expensive (enterprise programmes your company won't pay for), or locked behind tool subscriptions (learn Salesloft, not sales).
I built The SDR Course to solve this. Enter your company URL and the AI builds a complete training playbook — your product, your ICP, your competitors, your objections. Then your reps practise with AI prospects that sound like their actual buyers. Every session is scored with specific, actionable feedback.
It's the training I wish existed when I was ramping SDR teams manually. Now it scales.
What I believe
Practice over theory
Every feature is built around doing — cold call roleplay, email challenges, LinkedIn drills. You learn by practising, not watching videos.
Your product, not generic scripts
All training is generated from your company's website, product, and market. No one-size-fits-all templates.
Honest and transparent
No fake job guarantees, no predatory pricing, no income share agreements. Simple tools that help you get better at sales.
AI-native, human-informed
AI generates your playbook, creates practice scenarios, and scores your performance. But the frameworks and methodology come from real sales experience.